Mr. Lee is the founder of Cross border E-Commerce Service Group （CBES Group）, the president of E-Commerce Association of Hong Kong, the vice president of The Hong Kong General Chamber of Small and Medium Business (HKGCSMB), the member of Expert Group of HKSAR E-commerce Development Task Force, the member of Zhongshan Committee of the Chinese People's Political Consultative Conference, the vice president of Smart City Consortium, the vice chairman of Hong Kong Startup Council, the co-opted member of Consumer Council’s Working Group on Cross-Border Consumer Protection and E-Commerce Development (WGCCPED), the member of HK Q-mark Council Committee and the member of Hong Kong Logistics Development Council.
Lee was determined to start the technology business since he was very young. He founded IDS HK Company in 2003 and established his first retail store in Wan Chai selling electronic and computer hard ware. However, due to the outbreak of SARS in 2003, his retail business thrived less than a year. Nevertheless, with his vision and insight, Lee turned this hardship and challenge into motivation by extruding the limitation of traditional retail stores. The early bird always gets the worm; Lee took the pioneer advantage before the blooming of e-commerce and successfully found himself a breakthrough for his business. He finally decided to trust his vision and engage in ecommerce industry in full force and shut down the retail store.
Despite of Lee’s innovative successes in online shop, Asian Financial Tsunami in 2008 brought some impacts on his business, especially when the foreign exchange rate of multinational currencies fell dramatically and started to threaten the consumer market. Again, Lee made his own success with his persistent and innovative mindset during this hardship. By investing and establishing overseas warehouses, he streamlined the logistics and distribution flow, so as to reduce the transportation resources. His success was characterized not just by his excellent leadership but also his effort on team-building and his commitment to the industry. Lee has become the first Hong Kong e-commerce entrepreneur to establish a warehouse overseas and his efficient operation business protocol is even widely adopted by the industry nowadays.
In the following years, Lee has been diversifying his business by establishing Continental Global Service (e-commerce logistics and warehousing services), Buyippee(overseas purchasing agency services), Ezomnia (e-commerce supply and marketing platform services), Sellyippee (elevation of e-commerce platform service), Transyippee(e-commerce translation service), Repairyi (e-commerce product repairing service) and Xborder4U (e-commerce agency operation). His team has been growing ever since, from the pioneering 10 people to around 200 now, and it is still expanding everyday to Asia, Europe, the United States and Australia. With Lee’s superb ambition and determination to excel in the ecommerce industry in the future, he integrated all the above-mentioned companies and founded the CBES group in 2019.
As one of the industry leaders in Hong Kong, Lee has been playing a major role in e-commerce sector since the past decade. He founded e-Commerce Association of Hong Kong (ECAHK) in 2015; and has been the president since then. At the same time, he was also elected as the vice president of the Hong Kong General Chamber of Small and Medium Business to serve SMEs in Hong Kong, the co-opted member of Consumer Council’s Working Group on Cross-Border Consumer Protection and E-Commerce Development (WGCCPED) and has been contributing back to the industry by leveraging his resources and helping SMEs succeed .
